We've Spent 10 Years
Learning What
Actually Works
CBI was forged in the real world—working with real estate agents, contractors, home service pros, and pet care businesses who needed results, not promises.
Built For The Service Industry
Real Estate. Trades. Home Services. Pet Care.
For over 10 years, CBI has specialized in transforming how service-based businesses attract, convert, and retain customers. We've worked shoulder-to-shoulder with real estate agents closing multi-million dollar deals, HVAC companies dominating their markets, contractors building empires, and pet service providers creating loyal communities.
We didn't learn marketing from textbooks. We learned it in the trenches—running campaigns, building systems, and generating tens of millions in revenue for businesses just like yours.
This isn't theory. This is battle-tested marketing that works.
Humble Roots. Real Builders.
CBI did not start in a boardroom. It started with two friends late nights video games big ideas and the belief that there had to be a better way.
Nick and Steven were not chasing hype or quick wins. We were watching talented people lose great real estate agents skilled tradesmen hardworking service business owners not because they were bad at what they did but because the systems around them were broken.
That frustration became fuel.
We saw real estate agents grinding with terrible marketing. Trades and home service pros getting undercut by competitors with better systems not better skill. Businesses burning out not from lack of effort but from lack of strategy structure and support.
So we built something different.
Not just an agency. Not just software. A complete marketing ecosystem designed specifically for service based businesses.
Over the last decade we have refined this approach in the real world working alongside real estate professionals closing over 50M in transactions trades and home service companies producing consistent six figure months and pet service brands building loyal customer bases that refer on autopilot.
CBI is about more than growth. It is about bringing people into the journey. Turning frustration into momentum. Friendship into leadership. And helping everyday business owners win together.
Our Mission Is Simple
Give service-based businesses the marketing systems, creative firepower, and automation that Fortune 500 companies use—without the Fortune 500 price tag or complexity.
We exist to level the playing field. To help the local HVAC company compete with the national franchise. To help the independent real estate agent outperform the mega-team. To help the pet groomer build a waiting list of loyal clients.
Your success is our mission. Your growth is our obsession.
How We Build
Winning Strategies
A hybrid between a marketing agency, a systems consultancy, and a creative studio
Story-driven creative
Marketing that creates impact through authentic storytelling and emotional connection
Performance marketing
Data-driven campaigns engineered for measurable results and ROI
World-class automation
Intelligent systems that streamline operations and scale with your business
Human-centered strategy
Authentic, intentional approaches rooted in understanding your mission
Meet The
Leadership Team
A fusion of technology, storytelling, and service rooted in authenticity, humility, and intentionality
Nick Lalwani
Visionary & CEO
Nick is the original architect behind CBI. What began as late nights, big ideas, and firsthand frustration with broken marketing systems turned into a mission to help service businesses grow with clarity and integrity. With over a decade of experience working directly alongside real estate professionals, trades, and service based operators, Nick focuses on building systems that actually work in the real world and bringing people into a journey bigger than business.
Connect on LinkedIn
Steven Spencer
Co-Founder & Chief Operating Officer
Steven is the strategic backbone of CBI. Known for his ability to bring structure to vision, he translates big ideas into scalable systems and reliable execution. Steven leads operational strategy, client success, and internal growth initiatives ensuring every business that partners with CBI receives thoughtful support, measurable outcomes, and a clear path forward.
Connect on LinkedIn
Christian Orama
Creative Director and Story Architect
Christian leads the creative direction behind CBI and CBI Studios. He blends design, storytelling, and strategy to help brands communicate with clarity and authenticity. From visual identity to high converting content, Christian ensures every creative touchpoint supports real business impact and aligns with the deeper story behind the brand.
Together, our leadership team brings over 30 years of combined experience in marketing, technology, and creative production—all focused on one mission: empowering service businesses to dominate their markets.
Mike Steverson
Fractional CFO at Create By Influence
Mike Steverson brings years of experience in tax strategy, bookkeeping, and financial operations for small businesses and growing service based companies. His ability to simplify complex financial data helps business owners make confident, informed decisions.
Mike's relationship with Create By Influence began as a client, where he experienced CBI's systems and growth strategies firsthand. That relationship naturally evolved into a working partnership, and Mike now serves as a Fractional CFO, helping guide financial structure, reporting, and long term scalability across the CBI ecosystem.
For businesses seeking bookkeeping or tax preparation services, Mike is also the founder of Pacific Tax Pros.