How On Time Mini Mix Generated 500+ Conversions at Half Their Target CPA
On Time Mini Mix • 2023
The Challenge
On Time Mini Mix needed a cost-effective digital advertising strategy that could consistently generate both form leads and inbound phone calls, while maintaining a strict acquisition cost threshold. As a service-based concrete delivery business, phone calls were a critical conversion metric.
The Solution
CBI developed and managed a performance-focused Google PPC strategy designed to capture high-intent search traffic from customers actively looking for concrete delivery services. The campaign prioritized phone call volume and qualified leads while maintaining cost efficiency.
Key Results
$16,600 total ad spend (April 2023 – October 2023)
107 leads generated
393 inbound phone calls
$68.06 cost per conversion
1,900 website clicks
Cost per acquisition achieved well below $150 target
Consultants
Every project benefits from the synergy of diverse leadership and specialized consultancy working together toward your success.
