Our Mission

Build something
that matters.

We build the systems behind the people building something that matters.

Create By Influence exists to help ambitious businesses, founders, creators, and entrepreneurs turn ideas into stronger brands, stronger systems, and sustainable growth.

Explore Our MissionWhat We Do
Create By Influence team building together
Create By Influence leadership receiving the Top 50 Tech Companies award at Caesars Palace in Las Vegas

Top 50 Tech Companies · Award Winner 2019

01 / The reason

It was never just about marketing.

Behind every website, campaign, search result, piece of content, CRM, automation, AI workflow, and business system is a person trying to build something.

Someone took the risk. Someone opened the doors. Someone made the first sale. Someone hired the first employee. Someone is trying to create something better for their family, employees, customers, or community.

CBI exists to strengthen the infrastructure behind that ambition.

02 / Why we serve

Building a business shouldn't mean building it alone.

Today's entrepreneur is expected to understand marketing, sales, websites, search, content, advertising, CRM, automation, AI, data, technology, and customer experience.

You bring the vision. We help build the machine behind it.

Strategy
Specialists
Creative
Implementation
Technology
Business systems

03 / Our philosophy

Human-led.
Technology-powered.

Technology should make people more capable.

AI, automation, software, and data are powerful. But the goal isn't removing the humanity from business. Technology should strengthen judgment, relationships, creativity, expertise, communication, and execution.

Explore AI BOSExplore M4 Suite

04 / Our evolution

The mission grew.
So did the infrastructure.

01

Visibility

02

Attention

03

Leads

04

Conversion

05

Systems

06

Intelligence

07

Infrastructure

CBI didn't expand into technology because technology sounded exciting. The problems businesses brought us required better solutions. Marketing, search, creative, advertising, CRM, automation, AI, and business infrastructure grew from real work.

05 / Our home base

Built in South Jersey.
Built to go further.

South Jersey is home. It is where CBI built its identity, relationships, reputation, and experience as a South Jersey marketing company helping businesses grow through digital marketing, website design, SEO, automation, and AI implementation.

“#1 Marketing Company in South Jersey” is not a fabricated award. It is the standard we are working to earn and maintain through the businesses we serve, the systems we build, and the work we put our name behind.

06 / The story expands

Our roots are local.
Our mission isn't limited by geography.

CBI didn't choose markets by putting pins on a map. The company expanded through people. Relationships created opportunities. Opportunities created clients. Clients created communities.

01

South Jersey

Home base

Where CBI was built.

02

Philadelphia

Growing regional footprint

Meaningful client relationships throughout Philadelphia and Greater Philadelphia.

03

Oklahoma

Built through people

A personal leadership and business-partner connection shaped by real relationships and activity.

07 / Who we build for

For the people willing to bet on themselves.

FoundersEntrepreneursSmall businessesCreatorsCoachesFamily businessesIndustry expertsGrowing teams
CBI team working with business ownersCreate By Influence team momentCBI creative studio team

09 / The people behind it

Meet the people building the machine.

Strategy, systems, and execution still start with people who care about the work.

Leadership + specialist network

Nick Lalwani — Visionary & CEONick Lalwani in character rollover artwork

Visionary & CEO

Founded 2018

Nick Lalwani

Nick is the original architect behind CBI. What began as late nights, big ideas, and firsthand frustration with broken marketing systems turned into a mission to help service businesses grow with clarity and integrity. With over a decade of experience working directly alongside real estate professionals, trades, and service based operators, Nick focuses on building systems that actually work in the real world and bringing people into a journey bigger than business.

Steven Spencer — Co-Founder & Chief Operating OfficerSteven Spencer in character rollover artwork

Co-Founder & Chief Operating Officer

Joined the mission 2019

Steven Spencer

Steven is the strategic backbone of CBI. Known for his ability to bring structure to vision, he translates big ideas into scalable systems and reliable execution. Steven leads operational strategy, client success, and internal growth initiatives ensuring every business that partners with CBI receives thoughtful support, measurable outcomes, and a clear path forward.

Christian Orama — Creative Director and Story ArchitectChristian Orama in character rollover artwork

Creative Director and Story Architect

Joined the mission in 2024

Christian Orama

Christian leads the creative direction behind CBI and CBI Studios. He blends design, storytelling, and strategy to help brands communicate with clarity and authenticity. From visual identity to high converting content, Christian ensures every creative touchpoint supports real business impact and aligns with the deeper story behind the brand.

Rayon Watson — Chief Product & Systems ArchitectRayon Watson in character rollover artwork

Chief Product & Systems Architect

Joined the mission in 2026

Rayon Watson

Rayon is the engineering force behind many of the systems, platforms, and technologies that power the CBI ecosystem. With more than 15 years of software engineering experience, he specializes in transforming complex business challenges into scalable, reliable, and user-friendly solutions. His expertise spans the entire software development lifecycle—from requirements gathering and proof-of-concept design to architecture, implementation, testing, and long-term optimization. At CBI, Rayon leads product development and platform innovation, ensuring every tool, automation, and system is built with performance, scalability, and real-world business outcomes in mind.

Mike Steverson — Fractional CFO at Create By Influence

Fractional CFO at Create By Influence

Ecosystem partner

Mike Steverson

Mike Steverson brings years of experience in tax strategy, bookkeeping, and financial operations for small businesses and growing service based companies. His ability to simplify complex financial data helps business owners make confident, informed decisions. Mike's relationship with Create By Influence began as a client, where he experienced CBI's systems and growth strategies firsthand. That relationship naturally evolved into a working partnership, and Mike now serves as a Fractional CFO, helping guide financial structure, reporting, and long term scalability across the CBI ecosystem. For businesses seeking bookkeeping or tax preparation services, Mike is also the founder of Pacific Tax Pros.

Prince Ali — AI & Automations Specialist

AI & Automations Specialist

Specialist network

Prince Ali

Prince helps businesses turn complex AI opportunities into practical automations. His work supports smarter workflows, better follow-up, and scalable systems across the CBI specialist network.

Hazel — Social Media Specialist

Social Media Specialist

Specialist network

Hazel

Hazel helps businesses build a consistent, human social presence through content planning, community engagement, and platform-specific strategy. Her work turns everyday conversations into stronger relationships and sustainable visibility.

Qamar — Media Buying Specialist

Media Buying Specialist

Specialist network

Qamar

Qamar supports growing businesses with thoughtful execution, clear communication, and dependable follow-through. As part of the specialist network, he helps translate growth priorities into consistent action for the businesses CBI serves.

Rico — SEO Specialist

SEO Specialist

Specialist network

Rico

Rico helps businesses improve discoverability through focused SEO strategy, local search support, and practical optimization. He keeps search growth connected to the real customer journeys that move a business forward.

Jeff — Websites Specialist

Websites Specialist

Specialist network

Jeff

Jeff helps businesses show up with more confidence and clarity. His specialist perspective supports stronger brand presentation, thoughtful client experiences, and practical growth opportunities across the CBI ecosystem.

08 / The standard

You build the vision.
We help build the machine behind it.

When someone trusts us with their business, we work to leave it stronger than we found it—with clearer systems, stronger infrastructure, and a path forward that protects the reason they started.

Let's build Explore What We Do