Trades & Home Services

Increased Revenue & Lead Flow for Custom Painting Business

Morroni Custom Painting • 2025

The Challenge

Morroni Custom Painting needed to generate consistent inbound leads in a competitive local market while transitioning from little to no reliable digital lead flow. They required a system that could drive immediate job opportunities, improve conversion rates, and support scheduling and follow-up — without relying solely on word-of-mouth or inconsistent referrals.

The Solution

Moroni Custom Painting needed immediate lead generation paired with a long-term system to support growth. We deployed the M4TH framework to create a predictable inbound engine while eliminating manual follow-up gaps that were costing opportunities. We built a high-converting custom website, launched local service-area Meta (Facebook & Instagram) ads, and implemented an automated workflow to handle leads, estimates, scheduling, and review requests—turning traffic into booked jobs consistently.

Key Results

Hundreds of inbound leads generated within the first 90 days

$60,000–$100,000 in new revenue produced

Went from zero inbound lead generation to consistent daily inquiries

Significant increase in website conversion rate

Improved estimate booking and job scheduling efficiency

Automated Google review requests driving social proof growth

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